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Utah Transit Authority header
File #: 24-042   
Type: Discussion Status: Presented
In control: Board of Trustees
On agenda: 1/24/2024 Final action: 1/24/2024
Title: UTA On Demand Service Update
Attachments: 1. Presentation_UTA On Demand Service Update

TO:                

Board of Trustees

THROUGH:  

Jay Fox, Executive Director

FROM:          

Nichol Bourdeaux, Chief Planning and Engagement Officer

PRESENTER(S):

Hal Johnson, Acting IMS Director

 

Shaina Quinn, Program Manager

 

TITLE:                                                                                                                                                                         

title

UTA On Demand Service Update

end

 

AGENDA ITEM TYPE:                                                                                                                        

Discussion

RECOMMENDATION:                                                                                                                       

Informational item for discussion                     

BACKGROUND:                                                                                                                                 

UTA On Demand is an innovative form of transportation that connects riders with other transit services like TRAX, FrontRunner, or Bus as well as to other destinations in the community. The app-based technology matches multiple riders headed in a similar direction into a single vehicle, allowing for quick and efficient shared trips.

Microtransit, branded as UTA On Demand, has emerged as a cost-effective coverage solution. UTA is operating four On Demand zones.  Each zone has different characteristics from a demographic and service focus.  But all zones have been successful at meeting their objectives to provide more flexible transportation, expand access to transit, provide first and last mile connections, and to repurpose underperforming buses.

In December 2023, the project team requested two microtransit service extensions which were approved. The team committed to return to the Board soon with a more in-depth discussion of microtransit.

DISCUSSION:                                                                                                                                      

Discussion topics include UTA On Demand ridership trends, microtransit and fixed route system performance metrics within the zone, customer feedback, the rationale for microtransit, and key destinations in each zone. All microtransit service planning is supported by and is consistent with the Five-Year Service Plan.

ALTERNATIVES:                                                                                                                                    

N/A

FISCAL IMPACT:                                                                                                                                

On Demand service is included in the UTA budget. 

ATTACHMENTS:                                                                                                                                

None