|
TO: |
Board of Trustees |
|
THROUGH: |
Jay Fox, Executive Director |
|
FROM: |
William Greene, Chief Financial Officer |
|
PRESENTER(S): |
Monica Morton, Fares Director |
|
|
Kensey Kunkel, Manager Business Development and Sales |
TITLE:
title
R2022-12-08 - Resolution Establishing Parameters in which the Executive Director can Declare Free Fare for a Period of Time in Commemoration and Support of the 2023 NBA All-Star Game
end
AGENDA ITEM TYPE:
Resolution
RECOMMENDATION:
Approve and adopt resolution R2022-01-08 authorizing parameters in which the Executive Director may declare a free fare period in commemoration and support of the 2023 NBA All-Star Game in Salt Lake City
BACKGROUND:
Utah Transit Authority (“UTA”) seeks opportunities to subsidize rider fares including the Free Fare for Clean Air program. This is part of an effort to improve air quality along the Wasatch Front by encouraging more people to consider using transit as an alternative to driving.
The main goals of this initiative are to:
• Help people get out of their cars, reduce emissions, and improve air quality
• Commemorate the 30th anniversary of the NBA All-Star Game which took place in Salt Lake City in February 1993
• Gather valuable data on how free fares impact transit use
Board Policy 4.1 Fares requires the Board of Trustees to establish fare rates and approve any discounted or complimentary fare periods.
DISCUSSION:
UTA staff is requesting the Board of Trustees approve resolution R2022-12-08 to authorize free fare system wide on all UTA services from February 12, 2023, to February 21, 2023, and to authorize an individual’s airline boarding pass to be valid as transit fare in the month of February 2023.
ALTERNATIVES:
Do not approve the resolution and continue to collect fares during February
FISCAL IMPACT:
The fiscal impact of approving this resolution is a potential revenue loss of $1 to $1.5 million.
ATTACHMENTS:
Resolution