|
TO: |
Board of Trustees |
|
THROUGH: |
Jay Fox, Executive Director |
|
FROM: |
Nichol Bourdeaux, Chief Planning & Engagement Officer |
|
PRESENTER(S): |
G.J. LaBonty, Manager Customer Experience |
|
|
Katie Morrison, Strategic Communications Manager |
TITLE:
title
R2023-12-03 - Resolution Approving the Naming of the Midvalley Bus Rapid Transit System as the Midvalley Express “MVX”
end
AGENDA ITEM TYPE:
Resolution
RECOMMENDATION:
Approve Resolution R2023-12-03 to name the Midvalley Bus Rapid Transit (BRT) system the Midvalley Express or “MVX”
BACKGROUND:
Board Policy No. 3.1 - Advertising and Naming, Section II.B.1 states - “The Board of Trustees will approve naming of stations, facilities, and service brands.”
DISCUSSION:
In alignment with UTA’s brand guidelines and maintaining consistency with other similar BRT routes in the UTA transit system, Midvalley Express “MVX” should be considered the name for the Enhanced Bus/Bus Rapid Transit project from West Valley Central to Murray Central.
We formally recommend approval by UTA Board of Trustees to brand the name of the line as “MVX”. This naming convention provides the following:
1. Consistency with OGX Enhanced Bus/Bus Rapid Transit line, including logos and vehicle designs
2. Geographically relevant context in the name
3. Inclusive name to represent the service spanning three cities
4. Adherence to the UTA Brand, Style and Customer Information (2022) guidelines.
Following UTA’s naming convention creates a strong sense of brand and recognition for UTA public transit services and provides an opportunity to clearly connect the service into the rest of the system.
ALTERNATIVES:
Reject resolution
FISCAL IMPACT:
N/A
ATTACHMENTS:
Resolution R2023-12-03