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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Kim Shanklin, Chief People officer |
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PRESENTER(S): |
Kim Shanklin, Chief People Officer |
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Greg Gerber, Director Talent Acquisition |
TITLE:
title
Contract: Recruitment Advertising Services (Bayard Advertising Agency, Inc.)
end
AGENDA ITEM TYPE:
Procurement Contract/Change Order
RECOMMENDATION:
Authorize the Executive Director to execute a contract and associated disbursements with Bayard Advertising Agency, Inc. for Recruitment Advertising Services with a 2 year base period (NTE of $1,000,000) and three potential one-year option periods for a total 5-year NTE of $2,500,000 if all three options are exercised by UTA.
BACKGROUND:
UTA is seeking a recruitment advertising firm, that is familiar with the transit industry, has a reputation as a service leader in the Recruitment Advertising industry and is known for their flexibility and innovative solutions for delivering efficient stream-lined results within a specified timeframe and targeted budget. The UTA Talent Acquisition Office is interested in hiring a Recruitment Marketing Advertising Agency to deploy UTA’s employee recruitment branding strategies; targeted discipline-specific advertising; and talent acquisition/management analytics. UTA needs to be able to attract applicants to our jobs cost-effectively and when applicable, move beyond job boards to other recruitment strategies.
DISCUSSION:
The original requisition for these services was entered for $90K (below pre-procurement threshold). After an RFP and evaluation were conducted, UTA was advised to increase the budget request to $200K - $500K / year in order to effectively cover the Recruitment Marketing needs of the Agency.
CONTRACT SUMMARY:
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Contractor Name: |
Bayard Advertising Agency, Inc. |
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Contract Number: |
22-03606CG |
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Base Contract Effective Dates: |
January 12th, 2023 - January 31st, 2025 |
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Extended Contract Dates: |
Three options of one year each |
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Existing Contract Value: |
NA |
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Amendment Amount: |
NA |
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New/Total Contract Value: |
Base contract will hold a not-to-exceed $1,000,000. If all options are exercised the total contract value will be $2,500,000. |
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Procurement Method: |
RFP |
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Budget Authority: |
Operations Chief’s Operating Budget for 2023-2027 Budget |
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ALTERNATIVES:
No viable alternative in order to obtain required talents and skills to meet UTA needs.
FISCAL IMPACT:
Costs for this service are included in the Approved 2023 Budget and will be included in future budgets as needed.
ATTACHMENTS:
Contract