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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Viola Miller, Chief Financial Officer |
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PRESENTER(S): |
Monica Howe, Fares Director |
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TITLE:
title
Fare Agreement: Special Events Agreement for Western Stampede Rodeo (City of West Jordan)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Approve and authorize the Executive Director to enter a Special Events Agreement with the City of West Jordan.
BACKGROUND:
UTA has historically partnered with events to allow attendees to use their event ticket as fare on the UTA system. Event tickets are printed with the UTA logo and specific wording that identifies the ticket as valid transit fare for the date identified on the event ticket. This partnership is formalized through a Special Event Pass Agreement that is negotiated by the Fares team and approved by the Board of Trustees.
DISCUSSION:
UTA is partnering with the City of West Jordan to allow event attendees to use their ticket as fare for the following events taking place at the West Jordan Rodeo Grounds from July 3-5: Western Stampede Rodeo and Carnival.
This partnership allows ticket holders to use their event ticket to ride UTA services on the date printed on the ticket. Valid services include all Local Bus Routes, TRAX Light Rail Routes, Streetcar Light Rail, FrontRunner Commuter Rail Routes, and BRT Routes on the day of the event. Paratransit eligibility applies. In exchange for the transit fare, the City of West Jordan agrees to pay the base purchase price of $5,625.
The pricing is calculated based on a standard formula which uses historical trip data obtained from the automated passenger counter system. The trip count from historical data, and other variables such as event location and time of day, are used to forecast trips for the event. The fare rate ($3.75 group pass rate) is multiplied by the forecasted trips.
CONTRACT SUMMARY:
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Contractor Name: |
City of West Jordan |
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Contract Number: |
25-F28273 |
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Base Contract Effective Dates: |
July 1, 2025 through July 6, 2025 |
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Extended Contract Dates: |
N/A |
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Existing Contract Value: |
N/A |
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Amendment Amount: |
N/A |
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New/Total Contract Value: |
$5,625 |
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Procurement Method: |
N/A |
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Budget Authority: |
N/A |
ALTERNATIVES:
Do not enter an agreement with the City of West Jordan for ticket-as-fare, requiring attendees to utilize other fare alternatives.
FISCAL IMPACT:
$5,625 in fare revenue
ATTACHMENTS:
• Fare Agreement: Western Stampede Rodeo (City of West Jordan)