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TO: |
Board of Trustees |
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THROUGH: |
Mary DeLoretto, Interim Executive Director |
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FROM: |
William Greene, Chief Financial Officer |
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PRESENTER(S): |
Monica Morton, Fares Director |
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Jonathan Salazar, Acting Regional General Mgr- Mt. Ogden |
TITLE:
title
Fare Agreement: Pass Purchase and Administration (Visit Ogden)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Authorize the Pass Purchase and Administration Agreement with Visit Ogden
BACKGROUND:
For the 2020-2021 ski season, UTA and Visit Ogden partnered together through a Ski Bus Pass Distribution Agreement. This agreement allowed Visit Ogden to distribute passes to Weber County hotels to sell to their guests. Visit Ogden sold the passes for $8.00, which was a 20 percent discount. Each Visit Ogden pass was in the form of an electronic fare card (“EFC”) and was valid for twenty-four (24) hours after the first tap. The passes were valid fare on the Ski Bus Service as described in Exhibit A of the contract and connecting bus routes.
DISCUSSION:
UTA and Visit Ogden have historically partnered to offer a UTA transit pass for use on ski bus service. For the 2021-22 Ski Season, and in the spirit of partnership, UTA and Visit Ogden will once again partner in a Ski Bus Pass Distribution Agreement.
This agreement will allow Visit Ogden to distribute passes, in the form of an EFC card to Weber County hotels to sell to their guests. Visit Ogden will sell the passes for $8.00, which is a 20 percent discount. On April 14, 2022, Visit Ogden will report to UTA total passes sold and return all unsold passes. UTA will bill Visit Ogden at the rate of $8.00 per pass sold on or before April 14.
CONTRACT SUMMARY:
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Contractor Name: |
Visit Ogden |
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Contract Number: |
21-F0253 |
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Base Contract Effective Dates: |
December 11, 2021 through April 16, 2022 |
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Extended Contract Dates: |
NA |
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Existing Contract Value: |
NA |
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Amendment Amount: |
NA |
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New/Total Amount Contract Value: |
$1,430 - $1,690 |
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Procurement Method: |
NA |
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Funding Sources: |
NA |
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ALTERNATIVES:
Do not enter into an agreement with Visit Ogden and forego revenue and ridership
FISCAL IMPACT:
Revenue for the 2021-22 Ski Season is estimated to be $1430 to $1690 and represents a 10-30 percent increase in passes sold as compared to the 2020-21 Ski Season:
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2020-21 Revenue: |
$1,300 |
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Increase: |
10% |
20% |
30% |
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$ 1,430 |
$ 1,560 |
$ 1,690 |
ATTACHMENTS:
1. Contract