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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Viola Miller, Chief Financial Officer |
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PRESENTER(S): |
Monica Howe, Fares Director |
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Jordan Eves, Manager of Fare Strategy |
TITLE:
title
Fare Agreement: 2024/2025 Ski Bus Pass Agreement (Snowbird Resort)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Approve contract and authorize Executive Director to execute the 2024/2025 Ski Bus Pass Agreement with Snowbird Resort, as presented.
BACKGROUND:
Utah Transit Authority (“UTA”) has actively collaborated with leadership of the four Cottonwood Canyons resorts, Salt Lake County, Visit Salt Lake, community members, and UDOT, to increase customer capacity for ski service. UTA and its partners desire to continue efforts to encourage public transit in the canyons.
DISCUSSION:
UTA and Snowbird Resort (“Snowbird”) have a longstanding relationship. For over 20 years, Snowbird and UTA have contracted together to provide transit service to employees and ski passholders.
UTA desires to continue this relationship with Snowbird by entering into a new Ski Bus Pass Agreement for the 2024/2025 ski season. UTA will continue to invoice Snowbird based on the monthly ridership counts using UTA’s Electronic Fare Collection (“EFC”) ridership counting system. Each resort has the option to choose one of two billing methods for its season passholders and employees, Daily with Adjustments and Daily with Weekly Cap. The Daily with Adjustments sets the daily fare rate to $8.00 for ski bus service and local service. The Daily with Weekly Cap limits the daily accumulated fare for the week to $28.00, and requires 100% pass participation by the selected user group. Snowbird has selected Daily with Weekly Cap pricing for their season pass holders and employees.
CONTRACT SUMMARY:
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Contractor Name: |
Snowbird Resort |
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Contract Number: |
24-F28230 |
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Base Contract Effective Dates: |
November 13, 2024 - May 31, 2025 |
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Extended Contract Dates: |
N/A |
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Existing Contract Value: |
N/A |
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Amendment Amount: |
N/A |
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New/Total Contract Value: |
$250k - $300k estimated revenue value |
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Procurement Method: |
Non-Procurement Agreement |
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Budget Authority: |
N/A |
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ALTERNATIVES:
Do not enter an agreement with Snowbird Resort and renegotiate the contract terms
FISCAL IMPACT:
Revenue is estimated to be between $250,000 and $300,000.
ATTACHMENTS:
2024-11-13_Ski Bus Agreement (Snowbird Resort) _Contract