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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Viola Miller, Chief Financial Officer |
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PRESENTER(S): |
Kensey Kunkel, Manager of Fare Strategy |
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TITLE:
title
Fare Agreement: Special Events Agreement for Utah Transportation Conference (UDOT)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Approve and authorize the Executive Director to execute a Special Events Agreement for the Utah Transportation Conference with the Utah Department of Transportation.
BACKGROUND:
UTA has historically partnered with events to allow attendees to use their event ticket as fare on the UTA system. Event tickets are printed with the UTA logo and specific wording that identifies the ticket as valid transit fare for the date identified on the event ticket. This partnership is formalized through an Event Pass Agreement that is negotiated by the Fares team and approved by the Board of Trustees. UTA Fare Policy allows staff to present to the Board of Trustees for approval complimentary fare provided for events in exchange for advertising value or other forms of recognition that promote collaboration with the Authority.
The Utah Transportation Conference, previously known as the UDOT Annual Conference, brings transportation industry professionals together for learning experiences and networking opportunities. In that spirit, UTA will partner with the Utah Department of Transportation (UDOT) to offer ticket as fare to conference attendees on the days of the event.
DISCUSSION:
Staff recommends partnering with UDOT as described above for the upcoming conference taking place October 24-26. In exchange for the transit fare, UDOT agrees to provide in-kind marketing to UTA which includes digital, verbal, and print recognition, tabling opportunities, and other activities. See contract for additional details.
CONTRACT SUMMARY:
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Contractor Name: |
Utah Department of Transportation |
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Contract Number: |
23-F0362 |
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Base Contract Effective Dates: |
October 24 - October 26, 2023 |
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Extended Contract Dates: |
NA |
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Existing Contract Value: |
NA |
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Amendment Amount: |
NA |
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New/Total Contract Value: |
$4,500-7,500 |
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Procurement Method: |
NA |
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Budget Authority: |
NA |
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ALTERNATIVES:
Do not enter an agreement with the UDOT for ticket as fare, requiring conference attendees to utilize other fare alternatives.
FISCAL IMPACT:
The estimated forgone fare revenue for this event is $4,500-$7,500. UDOT is offering event advertising valued at $10,000 in exchange for fare revenue.
ATTACHMENTS:
Contract