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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Nichol Bourdeaux, Chief Planning and Engagement Officer |
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PRESENTER(S): |
Nichol Bourdeaux, Chief Planning and Engagement Officer |
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Alex Beim, Acting Planning Director |
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TITLE:
title
2024 UTA On Board Survey
end
AGENDA ITEM TYPE:
Discussion
RECOMMENDATION:
Informational item for discussion
BACKGROUND:
As federally required, UTA conducted an on-board survey of our customers to understand rider origins and destinations for calibration of the regional travel demand model. The survey targeted customers across the system, traveling during peak and off-peak periods, including weekends. The survey was designed to produce a statistically valid sample of all UTA bus and rail routes, and on-demand service, identifying minorities and low-income riders and fare payment types.
DISCUSSION:
Surveys were administered by UTA’s contract consultant team on all transit modes (excluding Paratransit and Vanpool) from February 2024 through April 2024. Interviewers surveyed transit riders using digital tablets enabled with real-time geocoding software. Under randomized selection, transit customers answered 33 questions regarding trip behavior and demographics.
The questions were formulated to obtain origin and destination data for travel patterns estimation, and demographic and fare data per federal requirements. The survey team exceeded the minimum target sample sizes, providing a robust sample of our system. The final report includes the project work plan, data analysis methodology, and key findings of rider and trips profiles.
ALTERNATIVES:
n/a
FISCAL IMPACT:
The survey was funded in the 2023 and 2024 Planning Operating Budgets under account code 6200.50339.90
ATTACHMENTS:
UTA On Board Survey Final Report