TO: Board of Trustees
THROUGH: Carolyn Gonot, Executive Director
FROM: Nichol Bourdeaux, Chief Planning & Engagement Officer
PRESENTER(S): Megan Waters, Community Engagement Manager; Kensey Kunkel, Manager of Business Development & Sales
TITLE:
title
Complimentary Fare: Art in Transit Complimentary Passes
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Approve provision of complimentary passes to Art in Transit student participants.
BACKGROUND:
This year marks the first annual My BeUTAHful Community Student Art in Transit Competition. From February 1 through March 16, 2021, UTA collected student artwork depicting the theme “Meet Your Neighbor.” We received 645 total student art submissions (643 participants). This program has been an excellent opportunity to build new community partnerships with schools/education sector, art organizations, transit districts and multicultural offices, including the Division of Multicultural Affairs and the Division of Indian Affairs. Additionally, it’s provided connection with communities across and outside of our service area, particularly young people.
DISCUSSION:
Student artwork will be displayed on UTA’s system in the spring, summer, and fall of 2021, in addition to other community locations. Providing group transit passes to the students would allow them to bring their families to see student artwork showcased on UTA’s vehicles. Distribution of group passes to these participants would also support increased ridership during 2021 and provide an introduction to UTA and public transit for new riders.
ALTERNATIVES:
N/A
FISCAL IMPACT:
The total complimentary pass value for the art passes is $12,000. The fiscal impact to the agency’s operations is negligible.
ATTACHMENTS:
None