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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
William Greene, Chief Financial Officer |
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PRESENTER(S): |
Megan Waters, Director Community Engagement |
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Kensey Kunkel, Mgr. Business Development and Sales |
TITLE:
title
Fare Agreement: Special Events Complimentary Fare (The Utah Division of Multicultural Affairs)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Authorize Executive Director to enter a Special Events Agreement with The Utah Division of Multicultural Affairs for the Latino Town Hall with Governor Cox
BACKGROUND:
UTA has historically partnered with events to allow attendees to use their event ticket as fare on the UTA system. Event tickets are printed with the UTA logo and specific wording that identifies the ticket as valid transit fare for the date identified on the event ticket. This partnership is formalized through a special event contract that is facilitated by the Fares team and approved by the Board of Trustees.
UTA staff desire to partner with the Utah Division of Multicultural Affairs (the Division) for their Latino Town Hall with Governor Cox (Town Hall) taking place on October 24 at the Salt Lake Community College.
DISCUSSION:
UTA Fare Policy allows staff to present to the Board of Trustees for approval Complimentary fare provided for events in exchange for advertising value or other forms of recognitions that promote collaboration with the Authority. The Division and Utah Transit Authority are strategic partners who work to get more members of their community out of their cars and on to public transportation. In that spirit of partnership, UTA will partner with the Division to offer ticket as fare to event attendees on the day of the Town Hall. In exchange for the transit fare, The Division agrees to give UTA social media mentions, an email blast to ticket-holders, as well as digital and print recognition.
CONTRACT SUMMARY:
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Contractor Name: |
Utah Division of Multicultural Affairs |
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Contract Number: |
22-F0303 |
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Base Contract Effective Dates: |
October 24, 2022 through October 25, 2022 |
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Extended Contract Dates: |
NA |
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Existing Contract Value: |
NA |
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Amendment Amount: |
NA |
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New/Total Contract Value: |
$500-$1,500 |
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Procurement Method: |
NA |
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Budget Authority: |
NA |
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ALTERNATIVES:
Not partner with the Division of Multicultural Affairs for the Town Hall
FISCAL IMPACT:
Estimated up to fifteen hundred dollars ($1,500) in fare revenue donated. Estimate assumes between ten to thirty percent (10-30%) of the total event attendance.
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Total Attendance |
% Riding Transit |
Total Value |
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500 |
30% |
$1,500 |
|
500 |
20% |
$1,000 |
|
500 |
10% |
$500 |
ATTACHMENTS:
Contract