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TO: |
Board of Trustees |
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THROUGH: |
Mary DeLoretto, Interim Executive Director |
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FROM: |
Andrea Packer, Communications Director |
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PRESENTER(S): |
Andrea Packer, Communications Director |
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TITLE:
title
R2021-09-02 - Resolution Approving the Naming of the Ogden/Weber State University Bus Rapid Transit System
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AGENDA ITEM TYPE:
Resolution
RECOMMENDATION:
Approve Resolution R2021-09-02 Approving the Naming of the Ogden/Weber State University Bus Rapid Transit System.
BACKGROUND:
UTA Board Policy 3.1 Part II(B) requires the Board of Trustees to approve naming of all stations, facilities and service brands.
DISCUSSION:
For the past several months, staff has been engaged in a deliberate process to develop a recommended name for the Ogden/WSU Bus Rapid Transit project. This effort included extensive participation of the project partners and stakeholders throughout Weber County, with a desire to get valuable community input.
Following UTA’s typical naming/branding process, the effort began with several facilitated workshops that included the project partners. The outcome of the workshops was group consensus - based on desired attributes and qualities identified by the participants - on five initial potential names for the line.
UTA then conducted a trademark review of the five potential names. Based on the outcome of that review, the group narrowed the names down to two potential finalists.
Based on additional group discussion, as well as consideration of UTA’s desire for consistent naming conventions and long-term branding considerations, staff is proposing Ogden Express (OGX) as the name for the Ogden/WSU Bus Rapid Transit line. This recommendation has been reviewed and endorsed by the project partners.
ALTERNATIVES:
If the resolution is not approved, staff will be required to start over with a process to identify a proposed name for the Ogden/WSU Bus Rapid Transit project and return to the Board of Trustees with another recommendation.
FISCAL IMPACT:
No fiscal impact
ATTACHMENTS:
R2021-09-02 - Resolution Approving the Naming of the Ogden/Weber State University Bus Rapid Transit System