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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Nichol Bourdeaux, Chief Planning and Engagement Officer |
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PRESENTER(S): |
Nichol Bourdeaux, Chief Planning and Engagement Officer |
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Jaron Robertson, Director of Planning |
TITLE:
title
2026 Customer Experience Wayfinding and Bus Stop Improvement Plans
end
AGENDA ITEM TYPE:
Discussion
RECOMMENDATION:
Informational Only
BACKGROUND:
UTA’s Customer Experience team leads agencywide efforts to enhance customer information, signage, and bus stop amenities across the UTA network. With over 5,000 bus stops, 52 Light Rail stations, 7 Streetcar stations, 16 Commuter Rail stations, and 32 Bus Rapid Transit stations, ongoing improvement initiatives are essential to maintaining a high-quality customer experience. These efforts directly support the UTA 2030 Strategic Plan priority of Exceeding Customer Expectations, which states: “UTA puts its customers first by providing an easy, enjoyable, and accessible transit experience where customers feel engaged, safe, and cared about.”
UTA’s Wayfinding Plan defines the types, quantities, and design standards needed to improve UTA’s transit signage system. It outlines how to standardize and enhance existing signs, align them with international best practices, estimate realistic costs and materials, and guide the rollout and placement of new and updated signage across the network.
UTA’s Bus Stop Master Plan (BSMP) provides a consistent framework for evaluating, designing, and prioritizing stop improvements. This includes an inventory of current conditions and outlines shared goals, design standards, and a prioritization process for investment.
DISCUSSION:
UTA staff will discuss the following:
• 2025 Accomplishments
• 2026 Wayfinding and Bus Stop Improvement Plans
o Change Day Plans
o Planned Disruptions
o Bus Stop Signage Improvements
o Bus Stop Improvements
o Capital Wayfinding Improvement Plan
ALTERNATIVES:
N/A
FISCAL IMPACT:
Wayfinding and bus stop enhancement costs are included in the current and proposed budgets and capital plans under capital project codes MSP 198 and SGR 407.
• MSP 198 Wayfinding Plan: 2026 Tentative Budget $600,000
• SGR 407 Bus Stop Enhancements: 2026 Tentative Budget $2,590,000
ATTACHMENTS:
• Wayfinding Plan <https://www.rideuta.com/About-UTA/UTA-Reports-and-Documents>
• Bus Stop Master Plan <https://www.rideuta.com/-/media/Files/About-UTA/BSMP_2024.pdf>