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TO: |
Board of Trustees |
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THROUGH: |
Mary DeLoretto, Interim Executive Director |
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FROM: |
William Greene, Chief Finance Officer |
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PRESENTER(S): |
Kensey Kunkel, Mgr. Business Dev. and Sales |
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TITLE:
title
Fare Agreement: Ski Salt Lake Super Pass (Visit Salt Lake)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Authorize the Executive Director to execute the Ski Salt Lake Super Pass Agreement with Visit Salt Lake
BACKGROUND:
Visit Salt Lake, a Utah non-profit corporation, markets a Ski Salt Lake Super Pass (“Super Pass”) to multiple tourism entities in the Salt Lake City area. The Super Pass is redeemable by the holder for an all-day ticket at: Snowbird Ski Resort, Alta Ski Area, Brighton Resort and Solitude Ski Resort. The Super Pass also includes UTA’s Electronic Fare Collection “EFC” information, allowing the holder to ride transit to the resort.
Entities promoting tourism sell the Super Pass as part of their travel/overnight lodging packages and Visit Salt Lake reimburses UTA for transit usage by the Super Pass holders monthly during the ski season. Visit Salt Lake is responsible for designing, producing, marketing, and distributing the Super Pass that includes UTA’s Electronic Fare Collection “EFC” information within each pass. The Super Pass is only distributed to Providers and is not directly sold to the public.
To streamline the distribution process, patrons purchasing a Super Pass will first receive a voucher confirmation. This confirmation is valid fare on ski bus service and connecting UTA service for a single, initial trip to a resort. Once at a resort, vouchers shall be exchanged for a Super Pass.
DISCUSSION:
In the spirit of Visit Salt Lake and UTA’s working relationship, UTA will be partnering with Visit Salt Lake in a Ski Salt Lake Super Pass Agreement for the 2021-22 Ski Season. Entities promoting tourism will continue to sell the Super Pass as part of their travel/overnight lodging packages and Visit Salt Lake will reimburse UTA for transit usage by the Super Pass holders monthly during the ski season.
Visit Salt Lake will pay to UTA a daily rate of $8.00 per day, per card tapped, which is a 20% discount off the round-trip ski bus fare. UTA and Visit Salt Lake have historically partnered together to offer a UTA transit pass to tourists upon purchase of the Ski Salt Lake Super Pass.
CONTRACT SUMMARY:
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Contractor Name: |
Visit Salt Lake |
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Contract Number: |
21-F0248 |
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Base Contract Effective Dates: |
November 15, 2021- April 30, 2022 |
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Extended Contract Dates: |
NA |
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Existing Contract Value: |
NA |
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Amendment Amount: |
NA |
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New/Total Amount Contract Value: |
$16,500-$19,500 |
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Procurement Method: |
NA |
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Funding Sources: |
NA |
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ALTERNATIVES:
Do not approve the contract with Visit Salt Lake and forego revenue received through the contract.
FISCAL IMPACT:
For the 2020-21 ski season, UTA received $15,216 in contract revenue from Visit Salt Lake. It is likely that this revenue was impacted by capacity limits and/or the implementation of UTA fare policy on December 1, 2020 that increased the price of Ski one-way fare from $4.50 to $5.00.
For the upcoming ski season, revenue is estimated to be between $16,500- $19,500 and assumes an increase in revenue of 10-30% as compared to the 2020-21 Ski Season. See below for additional details:
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2020 Base |
10% |
20% |
30% |
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Days Used |
1,902 |
2,063 |
2,250 |
2,438 |
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Revenue |
$15,216 |
$ 16,500 |
$ 18,000 |
$ 19,500 |
ATTACHMENTS:
Contract