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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Heather Barnum, Chief Communications Officer |
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PRESENTER(S): |
Heather Barnum, Chief Communications Officer |
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TITLE:
title
R2024-05-01 - Resolution Approving Light Rail Station Name for TRAX South Jordan Downtown 11000 South Station
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AGENDA ITEM TYPE:
Resolution
RECOMMENDATION:
Approve Resolution R2024-05-01 to authorize naming UTA’s new TRAX station to be constructed later this year as the “South Jordan Downtown 11000 South Station”
BACKGROUND:
Board Policy 3.1 Advertising and Naming requires the Board of Trustees to approve all transit station, facility and service brands. The policy requires the Authority to select primary station names that assist customers in navigating our transit system, such as names that incorporate geographical coordinates. Secondary station names may relate to geographical landmarks, public activities, or names that have historical or cultural significance to the immediate area in which the station is located. Stations, facilities, or service brands may not be names after any individual living or deceased.
DISCUSSION:
UTA staff and Board Chair Christensen worked within the policy to determine a propped name that met the criteria and a critical component of rider wayfinding experience. Discussions were had with the City of South Jordan Mayor and staff, who requested the name South Jordan be in the name of the station. The request met the criteria of the agency, and a mutually agreed upon name was determined for the Board’s discussion and approval.
ALTERNATIVES:
We discussed and proposed several alternatives to the station naming with the city and this was the preferred alternative for both the agency and the city.
The station requires a name, so the alternative would be for the Board to reject this resolution and require the agency to propose other options.
FISCAL IMPACT:
This resolution has no direct fiscal impact. Signage, maps, and other materials associated with the station building are worked into the project or agency budget.
ATTACHMENTS:
Draft Station Name Rendering