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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
William Greene, Chief Financial Officer |
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PRESENTER(S): |
Kensey Kunkel, Manager Business Development and Sales |
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Camille Glenn, Manager Light Rail Operations |
TITLE:
title
Sponsored Service and Complementary Fare: Salt Lake Marathon Service and Pass Agreement (High Altitude Special Events “HASE”)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Authorize the Executive Director to execute a Service and Pass Agreement with High Altitude Special Events for the Salt Lake Marathon.
BACKGROUND:
UTA and High-Altitude Special Events (“HASE”) have historically worked together to provide transportation to and from its event, the Salt Lake City Marathon (“Marathon”).
In previous years to assist riders in reaching the start line, UTA augmented existing morning TRAX service to include 12 additional trips starting at 3:00 AM. This is about 2 hours before regular service starts. This additional early morning service was open to all the riding public and was paid for by HASE at a negotiated rate calculated to cover UTA’s operating costs. The rate also included extra UTA police support. Additionally, HASE partnered with UTA to pay the transit fare for Marathon participants/runners. Runner’s bibs, race shirts, and volunteer shirts were accepted as valid fare to ride transit on the day of the event. This is considered by UTA to be “ticket-as-fare.” HASE provided in-kind marketing in lieu of monetary payment for fare.
Last July, UTA approved resolution R2021-07-08 authorizing UTA to provide free fare to qualified events that do not require additional service beyond UTA’s base service. The Marathon does require additional service, therefore Board approval to offer the fare in 2022 without charge, free fare, for this event is required.
DISCUSSION:
The Marathon will take place on Saturday, April 23, 2022. As part of the agreement, HASE will contract with UTA to provide additional morning service on TRAX to assure participants get to the start line in time for the race start. UTA will also provide additional police support that will be paid for by HASE. The price of the additional service and support is $11,955 (see fiscal impact section for additional details).
UTA will also partner with HASE to provide ticket-as-fare. Marathon runners may use their race bib to ride UTA services on the day of the event. The value of the fare is estimated to be $8,960 and is based on historical usage of UTA service (see fiscal impact section for additional details). The Marathon will offer UTA in-kind marketing in lieu of monetary payment for fare. This is consistent with resolution R2021-07-08, approving free fare to select events.
ALTERNATIVES:
1. Do not offer early morning service to the Marathon and require HASE to make alternate arrangements.
2. Require HASE to pay for the transit FARE used by authorized users
FISCAL IMPACT:
The total value of service is estimated to be $11,995 and is detailed below:
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Item |
Price |
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Early Service |
$ 7,155 |
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Police Service |
$ 4,800 |
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Total Contract Value |
$ 11,955 |
The total value of transit Fare is estimated to be $8,963 offset by in-kind marketing. Calculation detailed below:
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A. Round-Trip # |
1,195 |
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B. Round Trip Value (A X $5) |
$ 5,975 |
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C. One-Way # |
1,195 |
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D. Single Pass Value (C X $2.50) |
$ 2,988 |
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Total (B + D) |
$ 8,963 |
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ATTACHMENTS:
Contract 22-f0269