|
TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Nichol Bourdeaux, Chief Planning & Engmt Office |
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PRESENTER(S): |
G.J. LaBonty, Manager Customer Experience |
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|
Andy Stevenson, Customer Experience Project Manager |
TITLE:

title
Contract: Customer Experience Strategic Plan Services (Motivf Corporation)
end

AGENDA ITEM TYPE:
Procurement Contract/Change Order

RECOMMENDATION:
Approve and authorize the Executive Director to execute the contract, and associated disbursements, with Motivf Corporation in the not to exceed amount of $285,758.76 to provide consulting services for a customer experience strategic plan.

BACKGROUND:
This contract is with a consulting firm (Motivf) to provide a Customer Experience Strategic Plan. UTA has never had a comprehensive Customer Experience Strategy to better understand travel motivations, recurring issues, and customer needs for their daily travels. It is the intent of this plan to look holistically at the customer journey through the UTA transit system (from their front door to their destination) and identify both short term and longer-term customer facing projects and improvements which can improve overall UTA customer experience.

DISCUSSION:
Presenters will discuss contract deliverables and provide answers to questions regarding the contract.

CONTRACT SUMMARY:
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Contractor Name: |
Motivf Corporation |
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Contract Number: |
23-03779 |
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Base Contract Effective Dates: |
01/24/2024 - 09/30/2024 |
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Extended Contract Dates: |
NA |
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Existing Contract Value: |
NA |
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Amendment Amount: |
NA |
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New/Total Contract Value: |
Not-to-Exceed $285,758.76 |
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Procurement Method: |
RFP (Best Value) |
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Budget Authority: |
2024-2028 Capital Plan - Project Code MSP294 |
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|
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ALTERNATIVES:
Use in-house resources only.

FISCAL IMPACT:
$285,758.76 which is part of approved 2024 budget.

ATTACHMENTS:
Contract