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Utah Transit Authority header
File #: 23-03779   
Type: Procurement Contract/Change Order Status: Passed
In control: Board of Trustees
On agenda: 1/24/2024 Final action: 1/24/2024
Title: Contract: Customer Experience Strategic Plan Services (Motivf Corporation)
Attachments: 1. Contract: Customer Experience Strategic Plan (Motivf Corp)

TO:                

Board of Trustees

THROUGH:  

Jay Fox, Executive Director

FROM:          

Nichol Bourdeaux, Chief Planning & Engmt Office

PRESENTER(S):

G.J. LaBonty, Manager Customer Experience

 

Andy Stevenson, Customer Experience Project Manager

 

TITLE:                                                                                                                                                                         

title

Contract: Customer Experience Strategic Plan Services (Motivf Corporation)

end

 

AGENDA ITEM TYPE:                                                                                                                        

Procurement Contract/Change Order

RECOMMENDATION:                                                                                                                       

Approve and authorize the Executive Director to execute the contract, and associated disbursements, with Motivf Corporation in the not to exceed amount of $285,758.76 to provide consulting services for a customer experience strategic plan.                      

BACKGROUND:                                                                                                                                 

This contract is with a consulting firm (Motivf) to provide a Customer Experience Strategic Plan. UTA has never had a comprehensive Customer Experience Strategy to better understand travel motivations, recurring issues, and customer needs for their daily travels. It is the intent of this plan to look holistically at the customer journey through the UTA transit system (from their front door to their destination) and identify both short term and longer-term customer facing projects and improvements which can improve overall UTA customer experience.

DISCUSSION:                                                                                                                                      

Presenters will discuss contract deliverables and provide answers to questions regarding the contract.

CONTRACT SUMMARY:                                                                                                                   

Contractor Name:                          

Motivf Corporation

Contract Number:                          

23-03779

Base Contract Effective Dates:     

01/24/2024 - 09/30/2024

Extended Contract Dates:            

NA

Existing Contract Value:                

NA

Amendment Amount:                   

NA

New/Total Contract Value:

Not-to-Exceed $285,758.76

Procurement Method:                  

RFP (Best Value)

Budget Authority:                            

2024-2028 Capital Plan - Project Code MSP294

 

 

ALTERNATIVES:                                                                                                                                    

Use in-house resources only.

FISCAL IMPACT:                                                                                                                                

$285,758.76 which is part of approved 2024 budget.

ATTACHMENTS:                                                                                                                                

Contract