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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Viola Miller, Chief Financial Officer |
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PRESENTER(S): |
Jordan Eves, Manager of Fare Strategy |
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TITLE:
title
Complimentary Fare: Special Events Agreement (Craft Lake City)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Authorize executive director to enter a Special Event Contract with Craft Lake City which provides ticket as fare for the period of August 9-11, 2024 for transportation to and from the Craft Lake City festival.
BACKGROUND:
UTA has historically partnered with events to allow attendees to use their event ticket as fare on the UTA system. Event tickets are printed with the UTA logo and specific wording that identifies the ticket as valid transit fare for the date identified on the event ticket. This partnership is formalized through a custom priced contract that is negotiated by the Fares team and approved by the Board of Trustees.
UTA Fare Policy allows staff to present to the Board of Trustees for approval complimentary fare provided for events in exchange for advertising value or other forms of recognitions that promote collaboration with the Authority. Craft Lake City and Utah Transit Authority are strategic partners who work to get more members of their community out of their cars and on to public transportation. In that spirit of partnership, UTA will partner with the Festival to offer ticket as fare to event attendees on the days of the event. In exchange for the transit fare, Craft Lake City agrees to give UTA a table during the event, social media mentions, an email blast to ticket-holders, as well as digital and print recognition.
DISCUSSION:
Staff will enter a Special Event Agreement with Craft Lake City for their festival taking place on August 9-11. The value of this contract is estimated to be five-thousand dollars ($5,000). In exchange for contract fare, Craft Lake City will provide UTA with a marketing package valued at fifteen-thousand dollars ($15,000)
CONTRACT SUMMARY:
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Contractor Name: |
Craft Lake City |
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Contract Number: |
24-F28216 |
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Base Contract Effective Dates: |
August 9, 2024 through August 11, 2024 |
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Extended Contract Dates: |
NA |
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Existing Contract Value: |
NA |
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Amendment Amount: |
NA |
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New/Total Contract Value: |
$5,000 |
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Procurement Method: |
NA |
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Budget Authority: |
NA |
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ALTERNATIVES:
Not partner with Craft Lake City this year.
FISCAL IMPACT:
The value of foregone fare revenue is estimated to be five-thousand dollars ($5,000).
ATTACHMENTS:
Contract