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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Viola Miller, Chief Financial Officer |
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PRESENTER(S): |
Monica Howe, Fare Director |
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Jordan Eves, Manager of Fare Strategy |
TITLE:
title
Fare Agreement: Ski Salt Lake Super Pass - Amendment 3 (Visit Salt Lake)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Authorize the Executive Director to execute the Ski Salt Lake Super Pass Agreement-Amendment No. 3 with Visit Salt Lake.
BACKGROUND:
Visit Salt Lake, a Utah non-profit corporation, markets a Ski Salt Lake Super Pass (“Super Pass”) to multiple tourism entities in the Salt Lake City area. The Super Pass is redeemable by the holder for an all-day ticket at: Snowbird Ski Resort, Alta Ski Area, Brighton Resort and Solitude Ski Resort. The Super Pass also includes UTA’s Electronic Fare Collection “EFC” information, allowing the holder to ride transit to the resort (per the original contract with Visit Salt Lake approved by the Board of Trustees on November 10, 2021).
Entities promoting tourism sell the Super Pass as part of their travel/overnight lodging packages and Visit Salt Lake reimburses UTA for transit usage by the Super Pass holders monthly during the ski season. Visit Salt Lake is responsible for designing, producing, marketing, and distributing the Super Pass that includes UTA’s Electronic Fare Collection “EFC” information within each pass. The Super Pass is only distributed to Providers and is not directly sold to the public.
To streamline the distribution process, patrons purchasing a Super Pass will first receive a voucher confirmation. This confirmation is valid fare on ski bus service and connecting UTA service for a single, initial trip to a resort. Once at a resort, vouchers shall be exchanged for a Super Pass.
UTA partnered with Visit Salt Lake in a Ski Salt Lake Super Pass Agreement Modification One (1) for the 2022-23 Ski Season. Entities promoting tourism sold the Super Pass as part of their travel/overnight lodging packages and Visit Salt Lake reimbursed UTA for transit usage by the Super Pass holders monthly during the ski season.
Visit Salt Lake paid to UTA a daily rate of $8.00 per day, per card tapped, which was a 20% discount off the round-trip ski bus fare. UTA and Visit Salt Lake have historically partnered together to offer a UTA transit pass to tourists upon purchase of the Ski Salt Lake Super Pass. UTA and Visit Salt Lake extended the contract again by modification two (2) in 2023. This agreement expired on November 30, 2024, and both parties desire to renew this agreement.
DISCUSSION:
Visit Salt Lake and UTA will partner together once again through Modification three (3) to the Ski Salt Lake Super Pass Agreement for the 2024-25 Ski Season. The term of this agreement is to reinstate for a new term effective December 1, 2024, and continue in full force until November 30, 2025. All other terms of the agreement, including pricing will remain the same.
CONTRACT SUMMARY:
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Contractor Name: |
Visit Salt Lake |
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Contract Number: |
21-F0248-3 |
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Base Contract Effective Dates: |
November 15, 2021 - November 30, 2024 |
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Extended Contract Dates: |
December 1, 2024 - November 30, 2025 |
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Existing Contract Value: |
$32,112 |
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Amendment Amount: |
$8k - $14k estimated value |
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New/Total Amount Contract Value: |
$40k - $46k estimated value |
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Procurement Method: |
Non-Procurement Agreement |
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Funding Sources: |
N/A |
ALTERNATIVES:
Do not approve the contract with Visit Salt Lake and forego revenue received through the contract.
FISCAL IMPACT:
Revenue is estimated to be between $8,000 and $14,000 for the 2024-2025 Ski Season and is based on revenue received in the previous year.
Total contract revenue November 15, 2021 through November 30, 2025 is estimated to be between $40,000 and $46,000.
ATTACHMENTS:
2024-11-13_Ski Bus Agreement (Visit Salt Lake)_Contract Amendment 3