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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Nichol Bourdeaux, Chief Planning and Engagement Office |
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PRESENTER(S): |
Andy Stevenson, Customer Experience Project Manager |
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TITLE:
title
Customer Experience Action Plan
end
AGENDA ITEM TYPE:
Discussion
RECOMMENDATION:
Informational report for discussion
BACKGROUND:
UTA is excited to develop its first comprehensive Customer Experience Action Plan, one that seeks to better understand travel motivations, pain points, and events that matter in our customers’ daily travels. The plan looks holistically at the customer journey through the UTA transit system, from trip consideration to their ultimate destination, and identifies customer facing projects, programs and improvements that address the customer experience in UTA’s system.
DISCUSSION:
Customer Experience and the Motivf consultant will provide an update on goals, processes and timeline to the Board of Trustees.
ALTERNATIVES:
N/A
FISCAL IMPACT:
Consultant costs approved in the 2024 Capital Budget
ATTACHMENTS:
None