|
TO: |
Board of Trustees |
|
FROM: |
Katie Morrison, Communications Director |
|
PRESENTER(S): |
Katie Morrison, Communications Director |
|
|
TITLE:
title
Annual Ridership Campaign
end
AGENDA ITEM TYPE:
Discussion
RECOMMENDATION:
Informational item for discussion.
BACKGROUND:
The Communications and Marketing Office developed a new annual ridership campaign that launched in February, featuring three videos that highlight riders and the role UTA plays in people’s lives across our service area. The campaign focuses on what matters most to riders-providing independence, fueling purpose, creating memories, and supporting everyday life milestones-all tied to UTA’s mission: We Move You.
DISCUSSION:
This discussion will present a media plan outlining paid and organic outreach efforts planned through June 30, 2026, designed to support and increase ridership. It will also include three campaign videos highlighting themes of purpose, independence, and memories, reinforcing the role UTA plays in riders’ everyday lives.
FISCAL IMPACT:
Not applicable
ATTACHMENTS:
• None