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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Bill Greene, Chief Financial Officer |
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PRESENTER(S): |
Kensey Kunkel, Manager Business Development |
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Iman Nazarinia, Sr. Sales Representative |
TITLE:
title
Fare Agreement: Special Events Agreement (Utah Film Center)
end
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Approve and authorize the Executive Director to enter the Special Events Agreement with the Utah Film Center
BACKGROUND:
Tumbleweeds Film Festival is organized by staff at the Utah Film Center. It is a film festival for children and youth which features films from around the world and provides culturally-enriching, curated film, and media arts workshops for younger audiences, and is the only film festival for children in the Intermountain West. The staff of the festival conduct specific outreach to refugee and other populations who often don’t have transportation options to get to the festival. UTA has historically partnered with Tumbleweeds Film Festival to allow ticket holders to ride to the festival free of charge using their event ticket, including their Festival in May of 2022.
The festival will once again take place April 19-23, 2023 at the Viridian Event Center in West Jordan, Utah. Both UTA and the festival desire to partner together to provide transit fare for ticket holders to ride to this year’s festival when using their event ticket. In lieu of monetary donation, the festival will provide UTA with a marketing package valued at $2,500 that includes promotional recognition and event benefits (details can be found in Exhibit A “Marketing Package” of the contract).
DISCUSSION:
In the spirit of partnership, UTA and the Utah Film Center will enter a Special Events Agreement for the Tumbleweeds Film Festival taking place April 19-23, 2023. The festival will provide UTA with a marketing package in lieu of monetary exchange. This will give an estimated 3,500 ticket holders access to UTA services on the day of the event as printed on the holder’s ticket.
CONTRACT SUMMARY:
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Contractor Name: |
Utah Film Center |
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Contract Number: |
23-F0340 |
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Base Contract Effective Dates: |
April 15, 2023 - April 24th, 2023 |
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Extended Contract Dates: |
NA |
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Existing Contract Value: |
NA |
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Amendment Amount: |
NA |
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New/Total Contract Value: |
$2,600 |
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Procurement Method: |
NA |
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Budget Authority: |
NA |
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ALTERNATIVES:
Do not enter an agreement with the Utah Film Center for ticket as fare, requiring attendees to utilize other fare alternatives.
FISCAL IMPACT:
It is estimated that the total forgone revenue for this event is $2,600 and was calculated using estimated ridership multiplied against the public fare rate.
ATTACHMENTS:
Special Events Agreement