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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Viola Miller, Chief Financial Officer |
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PRESENTER(S): |
Monica Howe, Fares Director |
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TITLE:
title
Fare Agreement: Special Events Agreement for Ogden Twilight Concert Series (Ogden Twilight LLC)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Approve and authorize the Executive Director to execute a Special Events Pass Agreement with Ogden Twilight LLC for the Ogden Twilight Concert Series.
BACKGROUND:
UTA has historically partnered with Ogden Twilight LLC to offer ticket-as-fare to the Corporation’s Twilight Concert Series. The partnership allows ticket holders to use their event ticket to ride UTA services on the date printed on the ticket. Valid services include Bus, TRAX, FrontRunner, Streetcar, BRT, and Microtransit. Paratransit eligibility applies.
DISCUSSION:
Staff recommends continuing to partner with Ogden Twilight LLC to offer the Special Events Pass Agreement for their Twilight Concert Series. Concerts occurring Monday through Thursday end later than our regular service. For this reason, UTA will only contract for weekend concerts. The pricing for the 2025 concert series will be $13,180.
The pricing is calculated based on a standard formula which uses historical trip data obtained from the automated passenger counter system. The trip count from historical data, and other variables such as event location and time of day, are used to forecast trips for the event. The fare rate ($3.75 group pass rate) is multiplied by the forecasted trips.
CONTRACT SUMMARY:
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Contractor Name: |
Ogden Twilight LLC |
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Contract Number: |
25-F28276 |
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Base Contract Effective Dates: |
June 1, 2025 through September 25, 2025 |
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Extended Contract Dates: |
n/a |
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Existing Contract Value: |
n/a |
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Amendment Amount: |
n/a |
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New/Total Contract Value: |
$13,180 |
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Procurement Method: |
n/a |
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Budget Authority: |
n/a |
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ALTERNATIVES:
Do not enter into an agreement and forego the additional revenue
FISCAL IMPACT:
The $13,180 represents fare revenue for the period June and September 2025
ATTACHMENTS:
• Fare Agreement: Special Events for Ogden Twilight Concert Series (Ogden Twilight LLC)