|
TO: |
Board of Trustees |
|
THROUGH: |
Jay Fox, Executive Director |
|
FROM: |
William Greene, Chief Finance Officer |
|
PRESENTER(S): |
Kensey Kunkel, Manager Business Development and Sales |
|
|
|
TITLE:
title
Fare Agreement: Ski Salt Lake Super Pass - Amendment 1 (Visit Salt Lake)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Authorize the Executive Director to execute the Ski Salt Lake Super Pass Agreement-Amendment 1 with Visit Salt Lake
BACKGROUND:
Visit Salt Lake, a Utah non-profit corporation, markets a Ski Salt Lake Super Pass (“Super Pass”) to multiple tourism entities in the Salt Lake City area. The Super Pass is redeemable by the holder for an all-day ticket at: Snowbird Ski Resort, Alta Ski Area, Brighton Resort and Solitude Ski Resort. The Super Pass also includes UTA’s Electronic Fare Collection “EFC” information, allowing the holder to ride transit to the resort.
Entities promoting tourism sell the Super Pass as part of their travel/overnight lodging packages and Visit Salt Lake reimburses UTA for transit usage by the Super Pass holders monthly during the ski season. Visit Salt Lake is responsible for designing, producing, marketing, and distributing the Super Pass that includes UTA’s Electronic Fare Collection “EFC” information within each pass. The Super Pass is only distributed to Providers and is not directly sold to the public.
To streamline the distribution process, patrons purchasing a Super Pass will first receive a voucher confirmation. This confirmation is valid fare on ski bus service and connecting UTA service for a single, initial trip to a resort. Once at a resort, vouchers shall be exchanged for a Super Pass.
UTA partnered with Visit Salt Lake in a Ski Salt Lake Super Pass Agreement for the 2021-22 Ski Season. Entities promoting tourism sold the Super Pass as part of their travel/overnight lodging packages and Visit Salt Lake reimbursed UTA for transit usage by the Super Pass holders monthly during the ski season.
Visit Salt Lake paid to UTA a daily rate of $8.00 per day, per card tapped, which was a 20% discount off the round-trip ski bus fare. UTA and Visit Salt Lake have historically partnered together to offer a UTA transit pass to tourists upon purchase of the Ski Salt Lake Super Pass.
DISCUSSION:
In the spirit of Visit Salt Lake and UTA’s working relationship, UTA will be partnering with Visit Salt Lake in a Ski Salt Lake Super Pass Agreement for the 2022-23 Ski Season. Entities promoting tourism will continue to sell the Super Pass as part of their travel/overnight lodging packages and Visit Salt Lake will reimburse UTA for transit usage by the Super Pass holders monthly during the ski season.
Visit Salt Lake will pay to UTA a daily rate of $8.00 per day, per card tapped, which is a 20% discount off the round-trip ski bus fare. UTA and Visit Salt Lake have historically partnered together to offer a UTA transit pass to tourists upon purchase of the Ski Salt Lake Super Pass.
CONTRACT SUMMARY:
|
Contractor Name: |
Visit Salt Lake |
|
Contract Number: |
21-F0248 A1 |
|
Base Contract Effective Dates: |
November 15, 2021- April 30, 2022 |
|
Extended Contract Dates: |
December 1, 2022 - November 30, 2023 |
|
Existing Contract Value: |
$10,300 |
|
Amendment Amount: |
$9,300-11,300 |
|
New/Total Amount Contract Value: |
$19,300-21,300 |
|
Procurement Method: |
NA |
|
Funding Sources: |
NA |
|
|
|
ALTERNATIVES:
Do not approve the contract with Visit Salt Lake and forego revenue received through the contract.
FISCAL IMPACT:
For the 2021-22 ski season, UTA received $10,300 in contract revenue from Visit Salt Lake.
For the upcoming ski season, revenue is estimated to be between $9,300-$11,300 and assumes revenue may fluctuate between -10% to +10% as compared to the 2021-22 Ski Season. The variance in revenue is due to the unknown impact of service changes on ski routes due to the bus operator shortage. See below for additional details:
|
|
2021 Base |
-10% |
0% |
10% |
|
Days Used |
1,288 |
1,159 |
1,288 |
1,416 |
|
Revenue |
$10,300 |
$9,270 |
$10,300 |
$11,330 |
Total contract revenue November 15, 2021 through November 30, 2023 is estimated to be $19,300 - $ 21,300.
ATTACHMENTS:
Contract Amendment