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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
William Greene, Chief Financial Officer |
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PRESENTER(S): |
Kensey Kunkel, Manager Business Dev. and Sales |
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Andrea Packer, Communications Director |
TITLE:
title
R2022-07-06 - Resolution Approving the Distribution of Free Transit Passes for the Opening of the Vineyard FrontRunner Station
end
AGENDA ITEM TYPE:
Resolution
RECOMMENDATION:
Approve Resolution R2022-07-06 which approves the distribution of complimentary premium transit passes to promote the opening of the Vineyard FrontRunner Station
BACKGROUND:
On August 12, 2022 Utah Transit Authority (UTA) will open the Vineyard FrontRunner Station which is located between Orem Central Station and Provo Central Station. UTA would like to promote the opening of this new station by distributing complimentary transit passes. Board Policy 4.1 requires approval of the Board of Trustees for special fare rates and reduced fare.
DISCUSSION:
Resolution R2022-07-06 will be presented to the Board for consideration to approve the distribution of complimentary premium transit passes to promote the opening of Vineyard Station. Passes are planned to be distributed at the new station on August 12,13, and 15 in conjunction with its opening. Each pass will be valid for one (1) day from when the customer taps their complimentary pass on a UTA card reader. The passes will be valid for use on UTA Bus, TRAX, FrontRunner, Streetcar, BRT, and On-demand services. Salt Lake-PC Connect, Paratransit, and Ski services are excluded. The distribution of these complimentary passes will be used to promote increased transit use and support of transit within the community.
ALTERNATIVES:
Do not approve the resolution and do not provide complimentary passes for this purpose.
FISCAL IMPACT:
The passes have a face value of $3.75. The total fiscal impact will be dependent on the volume distributed.
ATTACHMENTS:
Resolution R2022-07-06