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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
William Greene, Chief Financial Officer |
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PRESENTER(S): |
Megan Waters, Community Engagement Director |
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Kensey Kunkel, Mgr. Business Development and Sales |
TITLE:
title
Fare Agreement: Special Events Agreement (Utah Arts Festival)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Approve and authorize executive director to enter a special events fare agreement with the Utah Arts Festival
BACKGROUND:
UTA has historically partnered with events to allow attendees to use their event ticket as fare on the UTA system. Event tickets are printed with the UTA logo and specific wording that identifies the ticket as valid transit fare for the date identified on the event ticket. This partnership is formalized through an Event Pass Agreement that is negotiated by the Fares team and approved by the Board of Trustees. UTA Fare Policy allows staff to present to the Board of Trustees for approval complimentary fare provided for events in exchange for advertising value or other forms of recognitions that promote collaboration with the Authority.
Utah Arts Festival and Utah Transit Authority are strategic partners who work to get more members of their community out of their cars and onto public transportation. In that spirit of partnership, UTA will partner with the Festival to offer ticket as fare to event attendees on the days of the event, including a pre-festival concert.
DISCUSSION:
Staff recommends partnering with the Utah Arts Festival as described above for the upcoming festival taking place June 22-25, 2023. In exchange for the transit fare, Utah Arts Festival agrees to give UTA a table during the event, a banner with winning artwork from My BeUTAHful Community Student Art Competition, logo inclusion, pre-Festival marketing efforts such as print ads, on-site logo recognition in association with a Festival program for all three days, 40 general admission tickets to the Utah Arts Festival and 8 tickets per day to the Hospitality Patio. The event sponsor has valued this sponsorship package at twenty-five thousand dollars ($25,000).
CONTRACT SUMMARY:
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Contractor Name: |
Utah Arts Festival |
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Contract Number: |
23-F0341 |
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Base Contract Effective Dates: |
April 12, 2023 - June 25, 2023 (event is June 22 - 25, 2023) |
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Extended Contract Dates: |
NA |
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Existing Contract Value: |
NA |
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Amendment Amount: |
NA |
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New/Total Contract Value: |
$19,000 |
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Procurement Method: |
NA |
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Budget Authority: |
NA |
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ALTERNATIVES:
Do not enter an agreement with Utah Arts Festival for ticket as fare, requiring attendees to utilize other fare alternatives.
FISCAL IMPACT:
Based on estimated utilization over the three days, the forgone revenue value of this ticket as fare event is estimated at $19,000. The sponsorship package is valued at $25,000 by the event sponsor.
ATTACHMENTS:
Contract