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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Viola Miller, Chief Financial Officer |
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PRESENTER(S): |
Jordan Eves, Manager of Fare Strategy |
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Rebecca Wilson, Sr. Sales Representative |
TITLE:
title
Fare Agreement: Special Events and Police Service Agreement for Salt Lake City Marathon (High Altitude Special Events “HASE”)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Authorize the Executive Director to execute a Special Event Agreement (contract #25-F28266) with High Altitude Special Events (HASE) for the Salt Lake City Marathon in the amount of $12,326.
BACKGROUND:
UTA and High-Altitude Special Events (HASE) have historically worked together to provide transit access to and from its event, the Salt Lake City Marathon (Marathon). HASE partnered with UTA to pay for the transit fare for Marathon participants/runners. Runner’s bibs, race shirts, and volunteer shirts were accepted as valid fare to ride transit on the day of the event. This is considered by UTA to be “Ticket-as-Fare.”
In addition to Ticket-as-Fare, HASE partnered with UTA for additional UTA Police Officer support to ensure participant safety throughout the event and at specific grade crossings along the marathon route.
Both parties desire to continue this partnership for the 2025 Marathon.
DISCUSSION:
The Marathon will take place on Saturday, April 26, 2025. UTA will partner with HASE to provide Ticket-as-Fare. Marathon runners may use their race bib to ride UTA services on the day of the event. The value of this agreement is $12,326 (additional details can be found in the fiscal impact section below).
CONTRACT SUMMARY:
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Contractor Name: |
High Altitude Special Events (HASE) |
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Contract Number: |
25-F28266 |
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Base Contract Effective Dates: |
April 26, 2025 |
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Extended Contract Dates: |
NA |
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Existing Contract Value: |
NA |
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Amendment Amount: |
NA |
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New/Total Contract Value: |
$12,326 |
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Procurement Method: |
NA |
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Budget Authority: |
NA |
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ALTERNATIVES:
1. Require HASE Marathon Participants to find alternative ways to purchase transit fare
2. Do not provide additional police support
FISCAL IMPACT:
The total value of this agreement is $12,326 and represents a 14% increase ($1,512) in revenue received as compared to 2024 revenue.
ATTACHMENTS:
Contract