Utah Transit Authority header
File #: 24-03865   
Type: Procurement Contract/Change Order Status: Passed
In control: Board of Trustees
On agenda: 12/18/2024 Final action: 12/18/2024
Title: Contract: Recruiting Programmatic Advertising Services (JobTarget)
Attachments: 1. Contract: Recruiting Programmatic Advertising Services (JobTarget)

TO:                

Board of Trustees

THROUGH:  

Jay Fox, Executive Director

FROM:          

Joy Kapos, Acting Chief People Officer

PRESENTER(S):

Greg Gerber, Director Talent Acquisition

 

 

 

TITLE:                                                                                                                                                                         

title

Contract: Recruiting Programmatic Advertising Services (JobTarget)

end

 

AGENDA ITEM TYPE:                                                                                                                        

Procurement Contract/Change Order

RECOMMENDATION:                                                                                                                       

Approve and authorize the Executive Director to execute the contract and associated disbursements with JobTarget in the not-to-exceed amount of $375,000 over 5 years ($75,000/yr) to provide Recruiting Programmatic Advertisement Services for a period of five years (one year contract with four one-year options).                     

BACKGROUND:                                                                                                                                 

UTA is seeking intuitive software to assist in identifying suitable candidates by strategically placing job advertisements using an AI enabled Programmatic tool. This tool will be used on an as-needed basis to enhance UTA’s job advertising and distribution efforts, especially in today’s competitive employment market.

DISCUSSION:                                                                                                                                      

UTA performed an RFP and selected JobTarget. JobTarget’s programmatic product automates job postings across multiple sites, optimizing UTA budget by directing funds to the best-performing platforms. It offers performance tracking through an analytics dashboard and provides flexible solutions tailored to different hiring needs, saving time and resources for recruiters.

CONTRACT SUMMARY:                                                                                                                   

Contractor Name:                          

JobTarget LLC

Contract Number:                          

24-03865

Base Contract Effective Dates:     

01/01/2025 through 12/31/2029

Extended Contract Dates:            

NA

Existing Contract Value:                

0.00

Amendment Amount:                   

NA

New/Total Contract Value:

$375,000

Procurement Method:                  

RFP

Budget Authority:                            

Approved 2025 Operating Budget

 

 

ALTERNATIVES:                                                                                                                                    

An alternative to using a programmatic tool is manually posting job positions to each job board individually. This approach can be time-consuming and more costly, as it requires significant effort to manage multiple postings and track their performance across various platforms.

FISCAL IMPACT:                                                                                                                                

Budget for annual support of this contract will be accounted for 2025 through 2029 in Operating Budget.

2025 Budgeted Total:   $75,000

2026 Budget Request: $75,000

2027 Budget Request: $75,000

2028 Budget Request: $75,000

2029 Budget Request: $75,000

Expected 5-year spend: $375,000

ATTACHMENTS:                                                                                                                                

Contract: 24-03865PP - JobTarget