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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Viola Miller, Chief Financial Officer |
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PRESENTER(S): |
Brian Reeves, Associate Chief Financial Officer |
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Jordan Eves, Manager of Fare Strategy |
TITLE:
title
Fare Agreement: Special Events Agreement for Western Stampede Rodeo (City of West Jordan)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Approve and authorize the Executive Director to enter a Special Events Agreement (UTA contract # 26-F28354) with the City of West Jordan.
BACKGROUND:
UTA has historically partnered with events to allow attendees to use their event ticket-as-fare on the UTA system. Event tickets are printed with the UTA logo and specific wording that identifies the ticket as valid transit fare for the date identified on the event ticket. This partnership is formalized through an Event Pass Agreement that is negotiated by the Fares team and approved by the Board of Trustees.
Utah Transit Authority is partnering with the City of West Jordan to allow event attendees to use their ticket-as-fare for the following events taking place at the West Jordan Rodeo Grounds from July 2-4: Western Stampede Rodeo and Carnival. Valid services include all Local Bus Routes, TRAX Light Rail Routes, Streetcar Light Rail, FrontRunner Commuter Rail Routes, and BRT Routes on the day of the event. Paratransit eligibility applies. Both the City of West Jordan and UTA desire to partner together to offer ticket-as-fare to the event’s ticket holders.
DISCUSSION:
Staff recommends partnering with the City of West Jordan as described above for the upcoming rodeo and carnival taking place July 2-4, 2026. In exchange for the transit fare, the City of West Jordan agrees to pay the base purchase price of $3,938. This pricing is calculated based on a standard formula which uses historical trip data obtained from the automated passenger counter system. The trip count from historical data, and other variables such as event location and time of day, are used to forecast trips for the event. The fare rate ($3.75 group pass rate) is multiplied by the forecasted trips.
ALTERNATIVES:
Do not enter an agreement with the City of West Jordan for ticket-as-fare, requiring attendees to utilize other fare alternatives.
FISCAL IMPACT:
The contract value is $3,938 for the special event and provides access for up to 30,000 authorized users.
ATTACHMENTS:
• Fare Contract: Western Stampede Roadeo (City of West Jordan)