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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Jay Fox, Executive Director |
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PRESENTER(S): |
Jay Fox, Executive Director |
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TITLE:
title
Strategic Plan Minute: Exceeding Customer Expectations - Establish Transit Connection Program
end
AGENDA ITEM TYPE:
Report
RECOMMENDATION:
Informational report for discussion
BACKGROUND:
At the end of 2022, UTA adopted its 2022-2030 Strategic Goals and Objectives. The strategic minute provides an update on one of the five UTA strategic priorities - Quality of Life, Customer Expectations, Organizational Excellence, Community Support, and Economic Return.
DISCUSSION:
Our Exceeding Customer Expectations strategic priority focuses on putting our customers first by providing an easy, enjoyable and accessible transit experience where they feel engaged, safe and cared about. Our TRAX Ambassador program creates a way for us to deliver on the positive feelings about their customer journey while using UTA. This strategic minute will highlight how we are shifting from our pilot program in 2024 to formalizing and establishing the Transit Connection Program and the results thus far in 2025.
ALTERNATIVES:
N/A
FISCAL IMPACT:
N/A
ATTACHMENTS:
None