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TO: |
Board of Trustees |
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THROUGH: |
Jay Fox, Executive Director |
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FROM: |
Viola Miller, Chief Financial Officer |
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PRESENTER(S): |
Jordan Eves, Manager Fare Strategy |
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TITLE:
title
Fare Agreement: Special Events Agreement for Ogden Twilight Concert Series (Ogden City Corporation)
end
AGENDA ITEM TYPE:
Service or Fare Approval
RECOMMENDATION:
Approve and authorize the Executive Director to execute a Special Events Pass Agreement with Ogden City Corporation for the Ogden Twilight Concert Series.
BACKGROUND:
UTA has historically partnered with Ogden City Corporation to offer ticket-as-fare to the Corporation’s Twilight Concert Series. This partnership allows ticket holders to use their event ticket to ride UTA services on the date printed on the ticket. Valid services include Bus, TRAX, FrontRunner, Streetcar, BRT, and Microtransit. Paratransit eligibility applies.
The concert series will once again take place in 2024, and both Ogden City Corporation and UTA desire to partner together to offer ticket-as-fare to the event’s ticket holders.
DISCUSSION:
Staff recommends continuing to partner with Ogden City Corporation to offer the Special Events Pass Agreement for their Twilight Concert Series. The pricing for the 2024 concert series will be a flat contract rate of $28,350. Contract rates are based on estimated usage of the event ticket by authorized users.
To calculate pricing for this contract:
• 2023 Automatic Passenger Counter data was analyzed
• Actual usage was estimated
CONTRACT SUMMARY:
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Contractor Name: |
Ogden City Corporation |
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Contract Number: |
24-F0399 |
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Base Contract Effective Dates: |
May 1, 2024 through September 30, 2024 |
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Extended Contract Dates: |
N/A |
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Existing Contract Value: |
N/A |
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Amendment Amount: |
N/A |
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New/Total Contract Value: |
$28,350 |
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Procurement Method: |
N/A |
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Budget Authority: |
N/A |
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ALTERNATIVES:
Do not enter into an agreement and forego the additional revenue
FISCAL IMPACT:
$28,350 in revenue. This represents a decrease in revenue of ($2,150) as compared to the previous contract year revenue. This is due to a decrease in anticipated ridership.
ATTACHMENTS:
1) Contract